The Legacy Of The Video Game Console - 1221 Words

Greatness Awaits The stage was set. After nearly seven years, Sony and Microsoft unveiled the next generation of home video gaming consoles in 2013. Both gamers and developers buzzed with excitement. The two biggest companies in the gaming industry had finally decided to upgrade the consoles they offered to provide a more beautiful and enjoyable experience. And, just like every generation of video game consoles, there were fierce competition in the gaming console market. Sony unveiled the PlayStation 4 and Microsoft unveiled the Xbox One. Both of these consoles were going to be released at the end of the year. One of these two consoles had to make the best first impression to solidify itself as the go-to video game console for both gamers†¦show more content†¦Headlining the slogan â€Å"This Is For The Players†, the commercial is viewed through the eyes of a passenger in a cab. This passenger, through the window sees an urban city filled with both regular people as well as an eclectic cast of video-game character. This juxtaposition creates a surreal world that is full of adventure. As the commercial progresses, the intensity grows even more and the world becomes even more surreal. The PlayStation 4 (Abbreviated as the PS4) is shown at the end of the commercial, highlighting that this adventurous world can be accessed through the PlayStation4. Also in the commercial is a voiceover from a man who states the kinds of people that would love to buy a PS4, using the same sentence structure. Every sentence uttered by the narrator begins with â€Å"This is for †¦Ã¢â‚¬  And at the end the narrator states â€Å"This is PS4.† Thus clarifying what â€Å"This† is. The advertisement has a simple and direct message which is: The PS4 is made solely for the players to play games and nothing more. The language used in the commercial is simple and repetitive. According to Charles O’ Neil, the use of simple language is favorable to the advertisers because a message that is easy to understand can be easily and quickly understood by the modern people who have a limited attention span. (O’ Neil) Also apparent, is the subtle wordplay used in the ad. â€Å"For† has the same phonetic sound as the number 4. Thereby, the ad associates the number 4